About UpSkill Universe

UpSkill Universe - founded in 2015 - is on a mission to empower all people to succeed in the digital age. Through human-centred, experiential learning programmes, we work with businesses and communities - supported by a global network of coaches, trainers and digital experts - to empower people and stimulate economies from a grassroots level, and we need YOU to help us drive our learning programmes to achieve long-lasting change.

So, if you're looking for a change and you're ready for a challenge, then get in touch!

At UpSkill, we are committed to building learning interventions that inspire a culture of lifelong learning and provide organisations with the support, skills and solutions they need to thrive in the digital world. Our learning experiences sit in the sweet spot where industry-leading learning design meets a global ecosystem of Subject Matter Experts (SMEs), trainers and perfectly blended delivery.

As we continue to partner with forward-thinking organisations, we have an exciting opportunity and are on the lookout for an exceptional...

What are some of the things I will be doing?

The SME will work on a remote basis, creating content for a virtual bootcamp aimed at upskilling app developers in advanced digital marketing strategies.

This role requires flexibility to develop and adapt content for virtual learning, ensuring it meets the program's specific objectives and outcomes. Availability for virtual meetings across time zones may be required.

The SME will be responsible for designing and delivering industry-relevant, actionable content that enables app developers to optimise their marketing strategies, improve app store visibility, launch and manage effective campaigns, and measure campaign performance. The content should equip developers with skills to maximise user acquisition and optimise ad spending.

Content Development:

• Create detailed content for lesson plans, case studies, and practical exercises that align with the program’s learning outcomes.
• Develop content focused on app marketing strategies, App Store Optimization (ASO), Google App Campaigns, search text-based advertising, and analytics for campaign performance.
• Ensure materials are engaging, practical, and relevant to app developers in South Africa, emphasising hands-on application.

Create resources that enable developers to:

• Build comprehensive app marketing strategies tailored to their app's value proposition and competitive landscape.
• Use ASO techniques to improve app store visibility, focusing on elements like title, description, and keywords.
• Set up and optimise Google App Campaigns, applying advanced bidding and creative testing strategies.
• Develop and optimise keyword and ad copy strategies for search engine results pages (SERPs) and monitor campaign performance through analytics.
• Provide clear explanations and practical insights to ensure the material is accessible to developers with varying levels of marketing knowledge.

Collaboration and Feedback:

• Work closely with the Learning Design Lead to align on curriculum goals and ensure content relevance.
• Adjust content based on feedback from program participants and management to ensure continuous improvement.
  

Does this sound like you? Then get involved!

The following are the requirements needed for submission:

CV

Examples of work/portfolio that include one or more of the following:

• Lesson plan (Min. 3 pages)
  
• Article (Min. 2000 words)
  
• Deck with speaker notes (Min. 5 slides)

Examples of work should showcase expertise in the following topics:

• App marketing strategies,
  
• App Store Optimization (ASO),
  
• Google App Campaigns,
  
• search text-based advertising,
  
• Analytics for campaign performance.

Essential Qualifications and Experience:

• App Marketing Campaign Experience: At least 3 years in digital marketing focused on mobile apps, including App Store Optimization (ASO) and Google App Campaigns, with proven results in user acquisition.
• Proficiency in Google UAC and ASO Tools: Hands-on experience with Google Universal App Campaigns (UAC) and ASO tools (e.g., App Annie, Sensor Tower), with examples of campaigns managed and tools used.
• Analytical Skills for Data-Driven Marketing: Proficient in using analytics platforms (e.g., Google Analytics, Firebase) to track KPIs, optimise campaigns, and conduct A/B testing, with examples of

UpSkill Universe is committed to creating a diverse and inclusive workforce. We pride ourselves on being an equal opportunity employer. All relevant and qualified applicants will be considered regardless of religion, gender, sexual orientation, disability and age.